Parent to Parent
My Role
UX Designer, Researcher, and Project Manager
Timeline
Project Brief
8 weeks
A website to help women find temporary relief from anxiety and depression using online activities.
Table of Contents
Introduction
Research
Ideate
Prototype
Final Design
Introduction
The future of work was already trending toward a more flexible model, and COVID accelerated that trend. A hybrid model means it is harder to facilitate a sense of connection and belonging; and intentionally get to know colleagues and feel part of a collective culture.
Background
Problem Statement:
Dispersed employees are having difficulty making connections and feeling a sense of belonging and a part of a collective culture. Employees have also voiced that they value accessible, inclusive and equitable connected ways of working in a hybrid model.
User Interviews questions & answers
Researching the Problem
Research Goal
Discover how to help work-from-home mothers of young children, connect with each other outside of work.
User Research Interviews
We interviews 7 potential users to ask them informational and personal questions to find out what their needs were.
Research Methods
Literature Review: We read articles provided by workday related to the challenge of working from home with children.
User Interview: Ask potential users a series of questions over zoom 30 min conversations.
Competive Analysis: Researched similar products on the market to find where there was room for a solution.
Research Conclusion
There are many different resources available spread all over the internet. I wanted to create a site that would compile these resources to one place. Most of my survey participants stated that they like to workout when they started to feel anxious and others said being outside or near the sun.
Preliminary User Research Findings
80% of W-F-H mothers wanted to make connections with other mothers working from home.
50% of users said they found it challenging to find time for themselves during the week.
30% of users found that maintaining friendships after having children was hard.
Ideation
With my group, we did a crazy 8 challenge and then voted on each idea to narrow it down to the direction we would take.
Time to Ideate
Brainstorming Design Solutions
Final Design
The final design included two flows from sign-up to full complete profile (for new users) and sign-in and match with potential friends (current users).
Whats next?
Impletmenting AI
Using AI and the users preferences and interest we would have a page suggestion for future meet ups. This would take the stress of planning where to meet out of the equation.
Date Suggestions
Calendar Build-out
AI is an important part of our product and with more time we want to implement it into more aspects of the website.
The Calendar is an essential part of our product and we would add more features to it with more time.